During social engineering attacks, the attacker often manipulates the target by appearing similar or familiar to something or someone the target knows and trusts.
The principle of likeness in social engineering is correct because attackers often exploit the human tendency to trust those who are perceived as similar or familiar. This strategy can make the target more susceptible to manipulation, as they may let their guard down around someone they believe has similar interests, backgrounds, or characteristics. Hence, attackers frequently use this method to create a sense of trust and affinity to perform phishing, pretexting, and other social engineering techniques more effectively.
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What are some common social engineering techniques that use the principle of likeness?
Why do attackers use the principle of likeness in social engineering?
What are the potential consequences of falling victim to social engineering attacks?