The overall trust and reliability of the entity tasked with issuing digital certificates is essential to consider, as it will be a cornerstone for secure transactions on the e-commerce platform. A entity with a positive reputation has proven their ability to securely validate entities before issuing certificates and generally offers greater support. This contributes to increased confidence among users and partners. While factors like proximity for latency and the price of services are pragmatic business concerns, these do not have a direct impact on the security and reliability of the certificates. An entity's past security incidents, although concerning, are less about trust in a general sense and more specific to their operational security, which could indeed inform their current trustworthiness but should be evaluated alongside the entity's corrective actions and current security posture.