Crucial Technologies determined through a risk analysis the level of risk they are willing to accept before measures are needed to reduce the risk. This level of risk is called what?
A company's risk appetite is the total amount of risk the company is willing to accept before any risk treatment measures are applied.
Wikipedia
Risk appetite is the level of risk that an organization is prepared to accept in pursuit of its objectives, before action is deemed necessary to reduce the risk. It represents a balance between the potential benefits of innovation and the threats that change inevitably brings. The ISO 31000 risk management standard refers to risk appetite as the "Amount and type of risk that an organization is prepared to pursue, retain or take". This concept helps guide an organization's approach to risk and risk management.