To calculate the estimated monetary loss for a single occurrence of a threat, one should multiply the asset's total value by the percentage that represents the potential loss (also known as the exposure factor). For the retailer's customer database with a calculated value of $100,000, a threat causing the loss of half its value equates to a 50% exposure. Multiplying $100,000 by 50% (or 0.5), the outcome is $50,000, which would be the financial impact for a single occurrence of this event.