Your project will deliver a new customer-centric workflow that challenges the organization's traditional hierarchical style. Before you plan communications or structural changes, what is the very first action you should take to improve the likelihood that the cultural shift will be accepted and sustained?
Analyze the existing organizational culture for values, norms, and behaviors
Redesign the organizational structure so it immediately aligns with the future state
Initiate a publicity campaign that highlights the benefits of the new workflow
Persuade influential employees who resist the change to generate buy-in
The project manager should begin by analyzing the organization's existing culture-its values, norms, shared beliefs, and observable behaviors. This cultural assessment reveals readiness, potential resistance points, and informal power structures, enabling the project manager to design change strategies that fit the current environment. Launching campaigns or redesigning structures without this insight risks misalignment and pushback.
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Why is it important to analyze existing organizational culture before implementing project deliverables?
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