You are managing a project aimed at enhancing software capabilities to improve operational efficiency. Which step should you take to ensure that all anticipated benefits of the project are thoroughly identified and aligned with organizational goals?
Send out client surveys to gauge customer satisfaction with current services.
Conduct stakeholder interviews to understand their expectations and how they will use the project's outputs.
Analyze industry benchmarks and competitor analysis reports.
Conducting stakeholder interviews is essential for correctly identifying project benefits, as it allows for gathering varied inputs and expectations from those who will be affected by or have an interest in the project. These interviews help clarify how the project outputs will be used and the expected enhancements in operational efficiency, directly linking the project outputs to business objectives. Client surveys might provide feedback on customer satisfaction but don’t specifically align project outputs with business objectives. Analyzing industry benchmarks is helpful for setting standards but doesn't directly ensure benefits are identified relative to organizational goals. Internal team brainstorming sessions can generate great ideas but might limit inputs to internal perspectives only, without solid alignment to broader stakeholder expectations.
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