When selecting the most appropriate communication method or channel for a specific stakeholder group, which consideration should guide the project manager's decision?
The total communications budget and the project manager's technical skill level
Stakeholders' preferred communication style and the complexity or urgency of the message
Corporate branding standards and the number of lessons-learned reports from past projects
The fiscal-year closing date and the planned order of deliverable acceptance
The communication method must fit how the audience best absorbs information and how complex or urgent that information is. Stakeholders who prefer two-way conversation (e.g., sponsors) and complex or sensitive topics usually call for interactive methods such as meetings or video calls. In contrast, a brief routine update can be pushed by e-mail or posted to a shared portal. Budget limits, branding rules, or fiscal-year dates do not typically determine the method; they affect other aspects of project planning.
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