During the execution of a project to develop a new software product, the project team delivers functional increments to the client for feedback. However, the client's priorities shift, and certain features originally planned are no longer critical for their operation. How should the project manager ensure that the project continues to deliver business value?
Delay the project to reassess its viability in light of the client's shifted priorities before making any changes.
Realign the project scope and activities with the client's new priorities to ensure continued delivery of valuable features.
Conduct a cost-benefit analysis based on the original project requirements to determine if the planned features should still be developed.
Insist on delivering the project according to the initial agreement to avoid the complexities of changing the project scope.
The correct approach is to realign the project scope and activities with the client's new priorities. Ongoing engagement with the client and adjusting objectives to match evolving needs ensures that the project remains valuable and relevant, delivering benefits that the client now considers essential. As projects progress, business contexts can change; therefore, the project manager must adapt to maintain alignment with business value. Conducting a cost-benefit analysis based only on the original requirements or insisting on delivering the initial agreement without adjustment ignores the client's changed needs and risks producing deliverables that are less valuable or obsolete.
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