As the project manager in a construction project, you've identified a range of stakeholders including local government officials, the construction team, the project sponsor, and the residents of the nearby area. Considering the varying levels of influence and interest, what would be the most appropriate engagement strategy for the residents who are highly interested in the project but have low influence over its execution?
Keep them informed with regular updates and explain how their input contributes to the project.
Lead the project based on their input, shaping objectives to meet their expectations.
Involve them in decision-making processes to leverage their high enthusiasm for the project.
Collaborate with them on critical project decisions as main stakeholders.
The correct strategy is to keep the residents who are highly interested but have low influence informed. Keeping such stakeholders informed involves regular updates and feedback opportunities, ensuring that they are aware of progress and any decisions that may impact them, without allocating decision-making power that doesn't correspond to their level of influence. Involving them as if they have high influence might lead to unrealistic expectations. Collaborating suggests a high level of influence and significant engagement in decision-making, which is not appropriate here. Leading means treating them as a driver for the project, which is also not suitable for their level of influence.
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