A project manager leading a software development project has just completed the initial stakeholder analysis, resulting in a stakeholder register that categorizes individuals using a power/interest grid. To effectively manage expectations and foster support for the project, what should the project manager do next?
Begin sending regular project status updates to all stakeholders
Immediately execute engagement activities based on initial assumptions
Develop a stakeholder engagement strategy based on the analysis
Assign project responsibilities and tasks to key stakeholders
After identifying and categorizing stakeholders, the project manager should develop a stakeholder engagement plan (or strategy). This plan outlines the specific approaches for engaging each stakeholder or group based on their analyzed needs, expectations, interest, and potential impact on the project. This strategic planning is a critical step before executing communication or other engagement activities. Assigning responsibilities or communicating updates are actions that flow from the engagement strategy, not precede it. Executing activities without a strategy is reactive and risks ineffective stakeholder management.
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