A project manager has identified and categorized the project stakeholders. Which of the following actions should the project manager take next to ensure effective stakeholder engagement?
Assign responsibilities to each stakeholder based on their category
Execute stakeholder engagement activities without a formal strategy
Develop a stakeholder engagement strategy based on the categorization
Communicate project updates to all stakeholders regularly
After identifying and categorizing stakeholders, the project manager should develop a stakeholder engagement strategy that outlines the specific approaches and methods for engaging each stakeholder category. This strategy should be based on the stakeholders' level of interest, power, influence, and impact on the project. The strategy should then be executed consistently throughout the project, with regular validation to ensure its effectiveness. Merely communicating with stakeholders or assigning them responsibilities without a clear strategy may lead to inconsistent or ineffective engagement. Skipping directly to execution without developing a strategy first can result in a lack of direction and alignment in stakeholder engagement efforts.
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