Maria is a business analyst assigned to a project aimed at enhancing customer satisfaction for an online retail company. She needs to gather detailed insights into customers' experiences and pain points when using the company's website and mobile app. Which of the following is the most appropriate requirements gathering approach for Maria to use in this situation?
Conducting workshops with internal stakeholders.
Creating user surveys to collect feedback from customers.
Performing direct observations of users interacting with the website and app.
Reviewing project documentation from previous similar projects.
Performing direct observations of users interacting with the website and app allows Maria to gather detailed insights into the actual user experience and identify pain points as they occur. This method provides in-depth qualitative data on user behaviors, challenges, and how users navigate the website and app in real situations. Conducting workshops with internal stakeholders would not provide customer perspectives. Creating user surveys may gather feedback but might not capture detailed user behaviors and relies on customers accurately articulating their experiences. Reviewing project documentation from previous projects might not reflect current customer experiences or issues.
Ask Bash
Bash is our AI bot, trained to help you pass your exam. AI Generated Content may display inaccurate information, always double-check anything important.
Why is direct observation a better method for gathering user insights compared to surveys?
Open an interactive chat with Bash
What is the difference between qualitative and quantitative data in user research?
Open an interactive chat with Bash
When is it appropriate to use workshops or surveys instead of direct observation?
Open an interactive chat with Bash
CAPM
Business Analysis Frameworks
Your Score:
Report Issue
Bash, the Crucial Exams Chat Bot
AI Bot
Loading...
Loading...
Loading...
Pass with Confidence.
Project Management Package
You have hit the limits of our free tier, become a Premium Member today for unlimited access.
Military, Healthcare worker, Gov. employee or Teacher? See if you qualify for a Community Discount.
Monthly
$9.99
$9.99/mo
Billed monthly, Cancel any time.
3 Month Pass
$19.99
$6.66/mo
One time purchase of $19.99, Does not auto-renew.
BEST DEAL
Lifetime Pass
$29.99
One time purchase, Good for life.
What You Get
All Project Management Package plans include the following perks and exams .