CAPM Practice Question

Maria is a business analyst assigned to a project aimed at enhancing customer satisfaction for an online retail company. She needs to gather detailed insights into customers' experiences and pain points when using the company's website and mobile app. Which of the following is the most appropriate requirements gathering approach for Maria to use in this situation?

  • Conducting workshops with internal stakeholders.

  • Creating user surveys to collect feedback from customers.

  • Performing direct observations of users interacting with the website and app.

  • Reviewing project documentation from previous similar projects.

CAPM
Business Analysis Frameworks
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