CAPM Practice Question
A company is undertaking several related initiatives aimed at launching a new product line. These initiatives include product development, marketing campaigns, supply chain setup, and customer service training. The company wants to manage these initiatives collectively to ensure alignment with overall goals and to maximize benefits.
How should the company best categorize these efforts to manage them effectively?
Treat them as operational activities.
Group them into a program.
Manage them as separate projects.
Include them in the company's portfolio.