You are managing a website redevelopment project. The team must deliver real-time, personalized page content by pulling customer details that reside in the organization's CRM. Which technical consideration is the most important prerequisite for enabling the CMS to obtain this external data?
Support for secure OAuth 2.0 authentication between the systems
Configurable content-publication workflows within the CMS
Defined data-field mapping strategy between the CMS and CRM
Compatibility of APIs between the CMS and CRM systems
Before any authentication, data mapping, or workflow design can occur, the two platforms must expose and support compatible APIs so they can exchange data objects. If no interoperable API endpoint exists, the CMS cannot call the CRM to retrieve customer records; therefore, personalization cannot be implemented. Other considerations (secure authentication, field-mapping strategy, or CMS content-publication workflows) become relevant only after a functional API connection is in place.
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