Neighborhood associations and local journalists have started questioning the environmental impact of your multi-year campus-expansion program. The executive sponsor worries negative coverage could erode public support and jeopardize permits. Which action best demonstrates an effective public-relations approach that balances transparency, stakeholder engagement, and long-term program objectives?
Accelerate construction to finish early, assuming completed assets will demonstrate value and quiet critics better than proactive outreach
Launch a two-way communications plan: hold community town halls, publish environmental data in plain language, create an online feedback portal, and adjust mitigation actions based on recurring concerns
Issue a single press release emphasizing projected economic benefits and redirect all further inquiries to the corporate website FAQ
Assign the legal department to vet all statements and forbid program staff from speaking with media or community representatives until construction is complete
An interactive, two-way communications plan fosters trust and credibility with external stakeholders. By holding town halls, publishing understandable environmental data, and adjusting mitigation measures in response to feedback, the program shows openness and responsiveness-key factors PMI cites for building stakeholder trust and sustaining benefits realization. The other options either provide one-way, limited communication, rely on legal gatekeeping that stifles dialogue, or assume project completion alone will change perceptions; none address stakeholders' information needs or create ongoing engagement channels.
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PgMP
Strategic Program Alignment
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