During the initial formulation of a large digital-transformation program, the executive sponsor asks for an evidence-based projection of the net economic value the initiative will deliver over the next five years. To respond, the program manager chooses a research method that monetizes anticipated benefits and compares them with forecast costs at a summary level. Which method should the manager apply?
High-level cost-benefit analysis is designed to convert expected benefits into monetary terms and weigh them against estimated costs, providing the financial projections requested by the sponsor. A SWOT analysis identifies strategic positioning but does not quantify value. Stakeholder interviews gather qualitative insights rather than financial data. Creating a Gantt chart is a scheduling activity and does not evaluate economic return.
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PgMP
Strategic Program Alignment
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