During a quarterly portfolio review, the program manager must recommend which proposed initiative best supports a new cloud-service launch. One vice president advocates an effort that will raise brand visibility, spark customer interest, and positively influence external stakeholder perceptions. Which strategic approach most directly delivers those objectives?
A marketing strategy targets external audiences to build brand awareness, create interest, and shape perceptions that encourage adoption of the new service. Procurement optimization focuses on acquiring goods and services, product redesign centers on technical improvements, and a governance enhancement improves internal control-none directly address market awareness or public perception.
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PgMP
Strategic Program Alignment
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