An international retailer is about to launch a sustainability transformation program. During early discovery workshops, operations, marketing, and external NGO representatives voice differing priorities and success criteria. Executive sponsors want the program mission finalized before issuing the charter. What should the program manager do to ensure the mission statement provides clear direction aligned with stakeholder expectations?
Facilitate a cross-functional workshop to capture and prioritize stakeholder concerns and expectations, then synthesize the results into a concise mission statement for sponsor review.
Create a high-level financial framework balancing anticipated costs and benefits and use the funding targets to define the mission statement.
Perform a SWOT analysis of the retailer's sustainability capabilities and use the resulting opportunities and threats to write the mission statement.
Draft a detailed project plan for the first sustainability initiative and circulate it for feedback to infer the program's mission.
Facilitating a session to capture and prioritize the concerns and expectations of all key stakeholders allows the program manager to translate diverse interests into a single, concise mission statement. This shared statement becomes the program's navigational guide before charter approval. A SWOT analysis, a detailed project plan, or a financial framework can support later planning, but none directly integrate stakeholder expectations into the overarching purpose.
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Why is it important to gather and prioritize stakeholders' concerns when creating a program mission statement?
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What is the limitation of using a SWOT analysis for defining a program mission statement?
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How does a financial framework differ from a mission statement in guiding a program’s direction?
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PgMP
Strategic Program Alignment
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