A technology firm is initiating a new program to develop an innovative software platform to meet emerging market demands. The company’s strategic objective is to increase market share by 15% within two years. As the program manager, which strategic planning tool would best help you evaluate the internal and external factors affecting the success of this program?
A SWOT Analysis is the correct tool as it assesses strengths, weaknesses, opportunities, and threats, providing a comprehensive overview of internal and external factors that can impact the program's success. Gantt Charts and PERT Charts are primarily used for scheduling, while Work Breakdown Structures are used for task decomposition, making them less suitable for strategic analysis.
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PgMP
Program Life Cycle Management
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