A program manager leads a digital transformation initiative with a clear vision: "To create a seamless, integrated customer experience across all digital touchpoints, driving a 20% increase in customer loyalty." During a review, a key stakeholder insists on re-prioritizing resources for a new sales analytics tool that only indirectly supports the vision. What is the program manager's most effective action to uphold the program's guiding purpose?
Initiate a separate, fast-tracked project for the tool to avoid disrupting the main program's schedule and resource plan.
Decline the request by explaining that it falls outside the approved program scope and roadmap as documented in the program charter.
Immediately accommodate the stakeholder's request to maintain the relationship, and plan to integrate the new work into the program's vision later.
Facilitate a discussion with the stakeholder and governance board, using the program vision and business case to evaluate the request's alignment with strategic objectives.
The most effective action is to use the established program vision and governance structures to evaluate the new request. This approach reinforces the program's strategic alignment, respects governance processes, and engages the stakeholder constructively without immediately derailing the program's course. Simply accommodating the request compromises strategic goals for stakeholder satisfaction. Outright rejecting it is poor stakeholder management. Creating a separate project can lead to resource conflicts and undermines the integrated nature of a program.
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PgMP
Strategic Program Alignment
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