A program manager is responsible for enhancing stakeholder engagement through public relations for a new strategic initiative. Which of the following approaches best ensures that the public relations strategy supports the initiative's goals?
Developing a communication strategy that highlights the initiative's key objectives and aligns with the overall program goals.
Organizing community events to showcase the initiative to potential stakeholders.
Creating engaging content for social media platforms to enhance the initiative's online presence.
Issuing press releases to local media outlets to inform the public about the initiative launch.
Developing a communication strategy that highlights the initiative's key objectives and aligns with the overall program goals ensures that public relations efforts are supportive of the initiative's success. This alignment helps in effectively managing stakeholder expectations and fostering support. Other options may increase visibility but do not directly tie the communication efforts to the strategic goals.
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PgMP
Strategic Program Alignment
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