A program manager is leading the deployment of a new company-wide CRM system. During the execution phase, a key market competitor unexpectedly goes out of business, creating a strategic opportunity to capture significant market share. To leverage this, the program would need to incorporate new, unplanned features for aggressive sales campaigns. What is the most appropriate first step for the program manager to take?
Immediately direct the project teams to begin developing the new features to seize the opportunity quickly.
Document the opportunity in the risk register as a positive risk and monitor it without taking immediate action.
Present a revised business case and change request to the governance board, outlining the opportunity, required changes, and impact on benefits realization.
Continue with the original program plan to avoid scope creep and ensure the initial benefits are delivered on time and within budget.
The correct action is to formally address the strategic opportunity through the program's governance framework. By presenting a revised business case and a formal change request to the governance board, the program manager ensures that the decision to alter the program's scope is made at the appropriate level, considering the potential increase in benefits against the costs and risks. This approach aligns with Task 11, which involves exploiting strategic opportunities to maximize benefit realization, while adhering to structured program management processes. Ignoring the opportunity fails to maximize value, while acting without approval introduces unmanaged risk and scope creep.
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Why is it important to present a revised business case and change request to the governance board?
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What is scope creep, and why is it significant in this scenario?
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How does documenting the opportunity in the risk register differ from submitting a change request?
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PgMP
Strategic Program Alignment
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