A program manager is assigned to a multi-year, enterprise-wide transformation program that is failing due to intense conflicts between key executives and widespread disengagement. To salvage the program, a new stakeholder engagement plan is required. Which initial action is most critical for analyzing the complex stakeholder landscape to build an effective strategy?
Review all existing formal agreements, such as contracts and RFPs, to document the committed obligations of external partners and vendors.
Develop a new communications management plan based on the program's original stakeholder register and communication matrix.
Organize a large, all-hands workshop with all identified stakeholders to collaboratively redefine the program's vision and benefits.
Conduct structured, one-on-one interviews with key stakeholders, including dissenting executives, to perform a detailed analysis of their interests, influence, and specific concerns.
Conducting a series of structured, one-on-one interviews is the most critical initial step. This technique allows the program manager to directly gather sensitive information about each key stakeholder's specific interests, influence, expectations, and reasons for opposition in a confidential setting. Given the history of conflict, a large group workshop would likely be unproductive initially. While reviewing documents and communication plans are components of analysis, they fail to address the core political and interpersonal issues driving the program's failure.
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PgMP
Stakeholder Engagement
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