A new program sponsor with limited time is unable to attend routine progress meetings but needs to be kept informed of program performance and strategic impact. Which communication approach is most effective for the program manager to take to sustain this sponsor's support and engagement?
Request that the sponsor appoint a delegate to attend meetings and provide them with subsequent briefings.
Give the sponsor access to the program's real-time performance dashboard for on-demand review.
Provide concise highlights of program progress, along with targeted metrics that reflect the sponsor's strategic goals.
Schedule a recurring 15-minute call to personally walk the sponsor through detailed status reports.
The most effective approach is to provide tailored communications that directly address the sponsor's priorities and goals. Providing concise highlights and targeted metrics speaks to a busy executive's need for high-level, impactful information. While providing dashboard access is useful, it is a passive 'pull' method that requires the sponsor to interpret the data. A dedicated meeting to review detailed reports, even if brief, fails to provide the concise, strategic summary a sponsor typically needs. Requesting the sponsor to appoint a delegate can distance the program manager from a key stakeholder and risks diluting the message. Directly providing curated, relevant information is the most proactive and effective strategy for maintaining alignment and engagement with a key sponsor.
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PgMP
Stakeholder Engagement
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