A new campaign draws concerns from reporters, who question your program’s alignment with public interests. Which action is best to maintain a positive reputation while addressing these external worries?
Send selected data about the campaign’s strategic goals, highlighting general enhancements rather than addressing specific doubts
Openly gather reporters’ key points, create a forum to discuss those points, and provide factual information on the campaign’s objectives and advantages
Share a concise apology and avoid extensive details regarding the campaign’s benefits and risks
Advise team members against mentioning the new campaign until higher management releases a revised plan
Building an open dialogue clarifies misunderstandings and aligns your program with broader public concerns. Providing clear and consistent facts ensures a constructive relationship with reporters. Issuing apologies or limiting contact without further explanation can fuel misinterpretations, and releasing only partial details can weaken trust over time.
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How can providing factual information about objectives and benefits help the program?
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PgMP
Stakeholder Engagement
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