PgMP Practice Question
A financial services firm is launching a program to enhance its digital customer experience. The program includes two major components: deploying a new AI-powered wealth management platform to attract high-net-worth clients and upgrading the legacy, enterprise-wide CRM system to improve data consistency. The Head of Wealth Management is advocating for prioritizing the AI platform to meet aggressive market-share growth targets. In contrast, the Chief Technology Officer argues that upgrading the unstable CRM is a prerequisite, as its failure would impact all business lines. As the program manager, you are asked by the executive sponsor to recommend the best path forward to ensure long-term strategic coherence. Which action is most appropriate?
Create a detailed, integrated resource and dependency plan for both initiatives to present the execution complexities to the sponsor before making a decision.
Prioritize the CTO's request to upgrade the CRM system first, as foundational stability is a prerequisite for any new technology deployment.
Facilitate a review with the program governance board to re-evaluate the alignment of both initiatives against the organization's documented strategic objectives and value commitments.
Develop a business case that focuses on the AI platform, since it has the highest potential for revenue growth and directly supports the goal of capturing new market share.