A retail company plans periodic flash-sale events that can cause website traffic to surge by ten times normal levels. Leadership also wants to avoid paying for servers that sit idle between promotions. Which benefit of cloud computing most directly supports both of these objectives?
Elastic scalability with pay-as-you-go resource consumption
Fixed, upfront capital expenditure on dedicated hardware
Built-in advanced machine learning services for data analysis
Global distribution across multiple regions for lower latency
Cloud platforms let customers add or remove compute, storage, and networking resources within minutes. This elasticity (or scalable, on-demand provisioning) means the retailer can automatically scale up to handle the 10× traffic spike during each flash sale and scale back when demand subsides. Because resources are metered and billed only while in use, the company avoids the capital expense of purchasing and maintaining servers that would remain under-utilized most of the time. Global distribution, dedicated hardware, or advanced machine learning services offer other advantages, but they do not simultaneously address the dual needs of rapid capacity expansion and pay-per-use cost efficiency as directly as elastic scalability does.
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