A technician is reviewing data collected by a marketing application. Which of the following data points must be protected as personally identifiable information (PII)?
The correct answer is a home address, as it is a specific piece of information that can be used to identify or locate a particular individual. The other options - a computer's model name, a language preference, and an internet service provider's name - are general data points that do not, by themselves, identify a specific person.
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What is Personally Identifiable Information (PII)?
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Why is a home address considered PII but not a user's preferred language setting?
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What are best practices for protecting PII in marketing applications?