An organization wants to start collecting data to analyze the shopping patterns of their customers. Which of the following methods is the BEST to accurately collect this information?
Distributing customer surveys on shopping preferences
Collecting information from the company's 'About Us' webpage
Reviewing generic email feedback from customers
Implementing point-of-sale systems to record transactions
Using point-of-sale (POS) systems allows for direct collection of detailed information on customer purchases, which is integral for analyzing shopping patterns. Customer surveys may provide insights but are less reliable due to their voluntary and often subjective nature. A website's 'About Us' page and generic email feedback are not methods to collect data on customer shopping patterns, as they don't generally contain information specific to purchasing habits.
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What is a point-of-sale (POS) system and how does it work?
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Why are customer surveys not the best option for collecting shopping pattern data?
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What types of data can be collected from a point-of-sale system?