A marketing analyst is compiling data from a recent survey. They want to create a report that gives meaningful insights into customer preferences for the company's products. What is this process of turning survey data into valuable information referred to as?
Data exfiltration
Data compression
Data analysis
Data encryption
The process of turning data, which are raw facts, into information involves organizing, analyzing, and interpreting that data to make it useful. The analyst is engaging in data analysis to create a report that provides insights, which can be used by the company to make informed decisions.
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