CompTIA Data+ DA0-002 (V2) Practice Question

Your data team has quantified the ROI of a recent marketing campaign and must brief two different groups: the executive leadership team during the quarterly business review and the marketing-operations analysts who will refine future campaigns. The underlying metrics and conclusions are identical, but you will create two separate slide decks to fit each audience. Which adjustment is MOST appropriate when tailoring the presentation specifically for the C-suite?

Embed the full SQL script and transformation logic so leaders can audit the calculation lineage.
Increase chart granularity to daily spend and click-level data to show underlying variability.
Open with an executive summary that highlights strategic impact and recommendations while omitting detailed methodology.
Append a comprehensive data dictionary that defines every field and value used in the analysis.

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Answer Description

The C-suite typically wants a concise narrative that links the numbers to strategic objectives, financial impact, and recommended next steps. They have limited time and do not need to examine code, column definitions, or highly granular charts. Therefore, opening with a short executive summary that highlights the strategic relevance of the ROI-and omitting detailed methodology-best matches their needs. The other options focus on technical transparency (full SQL), deep data granularity (daily click-level charts), or reference documentation (comprehensive data dictionary). Those artifacts are valuable to individual contributors who will implement or audit the work, but they add unnecessary complexity for executives and risk obscuring the key business message.

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