Brianna, a data analyst at an e-commerce company, must present the results of a new customer-churn model to two audiences on the same day. The first audience is the Vice President of Customer Success, who will decide whether to fund a retention campaign; the second audience is the data-engineering team that will operationalize the model. Based on user-persona type, which communication approach should Brianna use when briefing the Vice President?
Share the raw training data and Python notebooks in a shared repository and schedule a hands-on working session to review the code line by line.
Email a CSV containing every customer's predicted churn probability and ask the Vice President to choose which customers to target.
Walk through each feature-engineering step, hyper-parameter tuning results and the full confusion matrix, emphasizing data-quality caveats.
Open with a one-page executive summary that highlights projected revenue at risk and the expected ROI of a retention campaign, show one clear visualization, and keep detailed model information in backup slides.
C-suite stakeholders care about strategic impact and actionable outcomes. A concise executive summary that quantifies business risk and ROI, paired with a single clear visual, lets the VP grasp why the analysis matters and what decision is needed without wading through technical detail. The other options emphasize code, granular metrics or raw data that are appropriate for technical peers but are likely to overwhelm or distract an executive audience.
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