At 10:00 a.m., the vice-president of marketing asks you to show the conversion-funnel results of yesterday's four-hour flash-sale in a noon executive meeting. No existing KPI dashboards include that promotion, and the standard sales-operations dashboard will not refresh with yesterday's data until its normal overnight schedule. To meet the VP's deadline with the least delay, which dashboard frequency should you choose?
Create an ad hoc dashboard that queries yesterday's sale data and share an immediate link with the VP.
Add the flash-sale metrics to the nightly recurring dashboard and provide the refreshed version tomorrow.
Export the weekly KPI dashboard to PDF and email it before the meeting.
Build a continuously streaming real-time dashboard that refreshes every few seconds on the intranet.
Because the request is time-sensitive, one-off, and outside the scope of the recurring overnight dashboard, the analyst should build and share an ad hoc dashboard. Ad hoc dashboards (or reports) are created on demand to answer a specific question and are not tied to a fixed refresh schedule. Waiting for the nightly recurring dashboard, sending a weekly static report, or engineering a continuous real-time stream would all miss the immediate noon deadline or require unnecessary effort for a single meeting.
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