A regional sales director has requested a new performance overview for their team. The director's primary requirement is the ability to independently explore the data by filtering for individual sales representatives, comparing different product categories, and adjusting the time frame shown on the charts. The goal is to allow the director and their managers to answer their own ad hoc questions without requesting a new report for each inquiry. Which of the following delivery methods best meets the director's needs?
The correct answer is a dynamic dashboard. The scenario describes a need for an interactive report that allows end-users to explore data, apply filters, and customize their view to answer specific questions. A dynamic dashboard is designed for this purpose, providing interactive elements like filters and drill-downs that empower users to perform self-service analysis.
A static dashboard would be incorrect because it provides a fixed, non-interactive snapshot of data and would not allow the director to filter or explore the data independently. An executive summary is a high-level, narrative document that provides a concise overview but lacks the granular, interactive data exploration capabilities required. A recurring PDF report is also a static delivery method; while it can provide updated data on a schedule, the format does not allow for real-time interaction or filtering by the user.
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