CompTIA Data+ DA0-002 (V2) Practice Question

The correct answer is prescriptive analytics. This method is used to determine the best course of action to achieve a specific goal. In this scenario, the model is not just describing past results or predicting future outcomes; it is actively recommending an optimal budget allocation to maximize acquisitions.

• Predictive analytics is incorrect because it focuses on forecasting what is likely to happen in the future but does not recommend a specific action. For example, a predictive model could forecast the number of acquisitions for a given budget but would not determine the optimal budget distribution itself.
• Descriptive analytics is incorrect because it focuses on summarizing past data to understand what has happened. For instance, it would be used to report on the return on investment of past campaigns but not to recommend future strategies.
• Inferential analytics is incorrect because it involves using a data sample to make generalizations about a larger population. While it might be a component of the overall analysis, the primary goal here is to optimize and recommend a specific set of actions, which is the core function of prescriptive analytics.