A data analyst is preparing an executive review of digital advertising spend. The chief marketing officer wants to be able to quickly swap the view between channels per quarter and quarters per channel, drill down to individual campaigns, and apply regional filters without regenerating the visual each time. Which visual element available in common BI or spreadsheet tools will best satisfy these requirements with the least manual effort?
Choropleth map shading advertising spend by country
A pivot table is designed for interactive exploration. Business users can drag fields between rows and columns to instantly change the orientation of the summary, double-click or use built-in drill features to expand a hierarchy, and add slicers or other filters to narrow the view-all without building new charts. A stacked column chart, choropleth map, or static infographic can show the data, but they would have to be recreated or heavily edited every time the CMO wants a different slice, making them less efficient for the stated needs.
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