A data analyst is preparing a dataset for a customer segmentation project that will use a distance-based clustering algorithm. The dataset includes the features annual_income, with values ranging from 30,000 to 180,000, and customer_satisfaction_score, with values on a scale of 1 to 5. The analyst is concerned that the annual_income feature will disproportionately influence the clustering results due to its much larger numeric range. Which data transformation technique should be used to prevent this issue and ensure all features contribute more equitably to the analysis?
The correct answer is Scaling. Scaling, which includes techniques like normalization (Min-Max scaling) and standardization (Z-score scaling), is used to transform the values of numeric features to a similar scale. This is crucial for distance-based algorithms, such as k-means clustering, where features with larger ranges can dominate the distance calculations and skew the results. By scaling annual_income and customer_satisfaction_score to a common range (e.g., 0 to 1), the analyst ensures both features contribute more equitably to the clustering model.
Binning is incorrect because it involves grouping a range of continuous values into a smaller number of discrete 'bins' or categories. This is used to simplify data or convert it to a categorical format, not to address the influence of different numeric scales in a distance-based algorithm.
Imputation is the process of replacing missing values in a dataset. The scenario does not mention any missing data, making this technique irrelevant to the problem described.
Parsing is the process of converting unstructured or semi-structured data (like text strings or log files) into a structured format. This is not applicable to transforming the scale of existing numerical features.
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CompTIA Data+ DA0-002 (V2)
Data Acquisition and Preparation
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