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CompTIA Data+ DA0-002 (V2) Practice Question

A data analyst at an e-commerce company is tasked with creating a customer segment for a targeted direct mail campaign. The business rule for this campaign is that every selected customer record must have a complete mailing address (street, city, state, and postal code). The analyst runs a query to check the customer table and discovers that while the customer_id, city, and state columns are fully populated, 30% of the records have null values in the postal_code column. Which data quality issue is the primary concern for the analyst in this scenario?

  • Redundancy

  • Outliers

  • Incompleteness

  • Duplication

CompTIA Data+ DA0-002 (V2)
Data Acquisition and Preparation
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