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CompTIA Data+ DA0-002 (V2) Practice Question

A data analyst at an e-commerce company discovers that the marketing team's customer report shows 150,000 active customers, while the sales team's CRM reports 145,000. This discrepancy is causing confusion in strategic planning. To resolve this and ensure consistent reporting across the organization, which of the following data management concepts is MOST critical to establish?

  • A comprehensive data dictionary

  • Data lineage documentation

  • Continuous data integration

  • A single source of truth (SSOT)

CompTIA Data+ DA0-002 (V2)
Data Governance
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