Following a recent acquisition, a multinational manufacturer now maintains separate customer, supplier, and product records in two different ERP and CRM platforms. Duplicate IDs, conflicting contact details, and inconsistent product codes are emerging. Which situation most clearly indicates the need for an enterprise Master Data Management framework?
Two divisions created through an acquisition must merge their separate client databases into a single source of truth
A branch office sets up a shared network drive for project documents
Human resources emails updated vacation policy guidelines to all employees
A product team revises the data-entry form to collect additional attributes for a new item
When two business divisions that have merged through an acquisition must reconcile separate client databases, an MDM program can create "golden" records by matching, deduplicating, and standardizing data across systems. Local form changes, shared file repositories, or updated policy documents address departmental processes, not enterprise-wide consolidation of master data.
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What is Master Data Management (MDM)?
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Why is MDM crucial during mergers and acquisitions?
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How does MDM differ from a local file repository or data entry rules?