An analytics team is investigating user engagement metrics, but the data at hand only captures purchasing information. Which action addresses the shortfall between the questions and the data best?
Proceed with the existing purchases data and later mention the missing user engagement aspect in the final presentation
Redefine project goals so that purchasing data replaces engagement metrics
Obtain a new tool through senior management but do not detail the metrics necessary for success
Document the gap between desired engagement metrics and current data, then specify additional resources to measure engagement
The best course is to identify the mismatch, clarify requirements, and gather or locate any additional data needed to reflect engagement. Actions that accept incomplete data or shift project goals away from engagement risk misleading conclusions, while deferring to technical teams without defining requirements fails to address the fundamental gap in alignment.
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Why is documenting gaps in data important?
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