A marketing analyst prepares a frequency table showing how many website visits come from different traffic sources. To make the results easier to compare, she converts each category's relative frequency to a value out of 100 before presenting the report to management. Which statistical measure is she calculating for each traffic source?
Percentage represents how many times a category appears compared with the entire dataset, multiplied by 100. Frequency is the raw count of occurrences and does not convert the count to a proportion. Distribution refers broadly to how data points are arranged, while the mode is the single value that appears most often. Only the percentage expresses a category's share of the total by multiplying its relative frequency by 100.
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What is the difference between frequency and percentage?
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Why is percentage used instead of frequency in some analyses?