A data analyst wants to examine the relationship between advertising spend on the x-axis and online sales on the y-axis for each product, while also illustrating the profit-margin percentage as an additional quantitative variable by varying the size of each plotted marker. Which visualization type should the analyst choose?
A bubble chart places data points according to two numeric fields and then uses the size of each point to reflect a third numeric field. A scatter plot positions points by two numeric fields but lacks a third field represented by size. A pie chart is better for illustrating portions of a total. A bar chart is more suitable for comparisons of discrete categories.
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Why is size used as the third dimension in a bubble chart?