A data analyst is tasked with analyzing thousands of unstructured customer reviews to identify key themes and sentiments. The goal is to convert this text-based feedback into structured variables that can be used in a predictive model to forecast customer churn. Which of the following tools is specifically designed with integrated text analytics capabilities for this purpose?
IBM SPSS Modeler is the correct choice as it includes powerful, integrated text analytics features that use Natural Language Processing (NLP) to extract concepts and sentiments from unstructured text and convert them into structured variables for use in predictive modeling. While tools like SQL are used for querying structured data, and Tableau is primarily for data visualization, SPSS Modeler is specifically built for advanced data mining tasks like this.
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