When a data breach occurs, an organization's public relations strategy should prioritize protecting the company's legal position over maintaining customer trust.
This statement is false because an effective public relations strategy in the event of a data breach must balance legal considerations with the need to maintain customer trust. While protecting the company's legal position is important, failing to consider customer trust can lead to long-term reputational damage, potential loss of business, and erosion of customer loyalty. Prioritizing customer trust through transparent and honest communication is often a more effective public relations approach, as it allows for maintaining a positive relationship with customers, which is crucial for a company’s reputation and continued success.
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Why is customer trust important during a data breach?
What elements should be included in a public relations strategy after a data breach?
How can a company balance legal considerations with customer trust?