When a potential breach of sensitive data is identified, the immediate step is to notify key stakeholders who are responsible for incident response and decision-making. This often includes members of the organization's security team, legal department, and senior management. Quick engagement with these stakeholders is crucial to ensure a coordinated response to the incident. Notifying customers or the media would typically occur later once the scope of the breach is understood and a communication strategy has been developed by senior management and PR/legal teams. Initiating a patch without proper evaluation or engaging consultants without notifying stakeholders may lead to miscommunication or insufficient response to the incident.