When dealing with an incident that has attracted media attention, it is essential to have a designated spokesperson who is trained and authorized to communicate on behalf of the organization. This ensures that messaging is consistent and controlled, reducing the risk of miscommunication or sharing of sensitive information. Other options, such as allowing all employees to communicate with the media or delaying communication entirely, can lead to inconsistent messaging or speculation, which can damage the organization's reputation.
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Why is it important to have a trained spokesperson for media communications during an incident?
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What are the risks of allowing all employees to communicate with the media during an incident?
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How should organizations prepare a spokesperson for handling media inquiries during an incident?