A data breach at a regional hospital is generating intense press interest. Reporters are calling reception and emailing IT staff for comments. The incident commander asks the cybersecurity manager to recommend a communication strategy. Which approach BEST ensures accurate, consistent messaging to the media while minimizing risk to the investigation?
Do not engage with the media under any circumstance to avoid potential leaks of sensitive information.
Permit all employees to talk to the media to ensure a wide range of information is available.
Delay all communication with the media until the incident has been completely resolved and all details have been confirmed.
Designate a trained spokesperson to provide official statements and answer press inquiries.
Designating a single trained and authorized spokesperson centralizes outward communication, ensuring that statements are consistent, approved, and do not reveal sensitive details that could compromise the response effort or violate regulations. Allowing every employee to speak invites conflicting information, refusing all engagement fuels speculation, and waiting until full resolution delays critical updates and harms trust.
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