Why can the elasticity of AWS still benefit a retail company whose online traffic is generally steady and predictable?
It is only useful for workloads that demand zero downtime, not for retail websites.
It has no impact because predictable workloads never require any scaling.
It forces the company to purchase additional compute hardware up front to cover future growth.
It enables the company to automatically add capacity for promotional events or unexpected spikes while avoiding payment for idle resources the rest of the year.
Elasticity lets the retailer automatically add resources for short-lived events such as flash sales, holiday promotions, or unexpected marketing spikes, and then scale them back afterward. This avoids the expense of running peak-sized infrastructure all year while ensuring consistent performance when demand rises. Fixed on-premises environments would have to be over-provisioned or risk degraded service during these events, so elasticity remains valuable even when average traffic is predictable.
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AWS Cloud Practitioner CLF-C02
Cloud Concepts
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