An online retailer adds a generative-AI product-recommendation chat widget to its storefront. To confirm that the new feature is boosting completed purchases, which business metric should the team track first?
Average token cost per response
GPU utilization during inference
Conversion rate
Model parameter count
Conversion rate measures the percentage of site visitors who perform a desired action, such as completing a purchase. If the chatbot persuades more shoppers to buy, this metric will rise, directly reflecting business impact. Token cost, model size, and GPU utilization are technical or cost metrics that do not reveal how many visitors actually become paying customers, so they are less useful for evaluating sales effectiveness.
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